«Bavaria» presented licensed products of children's water «TBAU» with cartoon characters «Kid-e-cats» and «Little Tiaras» on the label. A joint collaboration with the media holding «STS Media» was presented on June 1, 2021 on the territory of «Alpina Family Park».

"Today is a fundamentally important event. One of the most famous brands is presenting a joint collaboration with us. We have been going for a long time to implement this project. Such a level is very responsible. The direction concerns our smallest audience, which we wanted to pamper with attention. We tested the reaction of consumers at exhibitions in Sochi and Moscow. We were pleasantly surprised that the product had a huge success," said Zaur Aboev, Commercial Director of the «Bavaria».

Representatives of the media holding «STS Media» personally demonstrated the new product to distributors and potential buyers. For the design they chose blue for the «Kid-e-cats» and pink for the «Little Tiaras». Water will be presented in different parts of Russia.

"All positive decisions happen mutually. We have found a strong partner in the «Bavaria», and they found in us the most recognizable children's heroes on Russian television. «Bavaria» set itself the task of restyling the brand and reaching the children's target audience. Our brands have been chosen for such strategic purposes. We are very happy about this, because the company has the mark "for children from the first days of life" in its products. This is very important for us. This is the first time we have such a collaboration in the North Caucasus. We hope for long-term cooperation," said Daria Toritsyna, Head of the Design Department of the animation Department of the «STS Media» Holding.

It should be noted that the program of the presentation, which was held on the International Children's Day, included a performance with the participation of cartoon characters, a tasting, animation areas, different games, as well as a master class on cooking a huge burger and much more.